Over and over again, leading management experts continue to make the case that the hallmark of great leadership is having both a 鈥渧ision鈥 for the enterprise, coupled with a 鈥減lan鈥 for realizing that vision. Yet, research shows that few business organizations have a strategic plan, and of those that do, few fully execute those plans. Yet, according to the US Small Business Administration, any business operating without a well formulated strategic business plan is at a significantly higher risk of failure.
The purpose of this course is to provide a simple framework, appropriate for businesses of any size and complexity, which supports the visioning and strategic planning process so that it is dynamic, manageable, executable, measurable, refreshable, leads to achievement of strategic goals and objectives and realization of a strategic vision for the enterprise. This course covers the visioning and strategic planning process, making appropriate organizational changes to support achieving the vision, communicating the plan to employees and stakeholders, aligning processes and rewards to ensure execution, and developing formal business plan documents.
Major Topics to be Covered Include:
- The seven critical steps to strategic and organizational planning
- The four critical questions about mission and business purpose
- The three critical questions for formulating a 鈥渧ision鈥 for the enterprise
- Using the strategic planning process to establish a pathway and approach for realizing your 鈥渧ision鈥
- Using SWOT analyses to conduct valuable assessments of both the external landscape and internal operating environment
- Assessing your organization鈥檚 current wherewithal and limitations for visionary achievement
- Establishing and prioritizing executable SMART goals, objectives and change initiatives
- Managing the planning process to ensure ownership, accountability and performance
- Formulating a written plan using the widely accepted SBA business planning template
- Communicating the plan to employees and stakeholders
- Shoring up the plan with aligned performance management and reward systems, and
- Refreshing the strategic business plan for ongoing relevance
Key Learning Objectives:
Participants will leave this program able to:
- Establish and articulate a vision, mission and purpose for their business
- Establish descriptive measures and metrics for visionary achievement
- Conduct SWOT assessments of both the external environment and internal operating environment of the organization
- Establish meaningful SMART goals and objectives that will lead to achieving the organization鈥檚 vision
- Align performance goals and rewards to support the strategic plan and vision
- Use available resources to develop a formal business plan
- Communicate critical components of the plan to employees and other stakeholders, and
- Ensure ongoing execution and timely refreshment of the plan